Display advertising

Our paid media approach is designed to highlight the right information, at the right time, to prospects and move them through their digital journey. Online display advertising plays a critical role in this journey to both raise awareness and knowledge of the Ameriprise Financial brand. Our goal is to reinforce our value proposition and the benefits of working with a financial advisor. 

In the second half of 2023, we developed contextually relevant creative with messaging tied to sports and travel themes. This messaging was delivered to users while consuming content on websites specific to those themes, such as ESPN, The Spun, The Athletic, Travel & Leisure, Condé Nast Traveler and many others. 

The creative generated strong engagement: Users exposed to the contextually relevant messaging were +10% more likely to click and +70% more likely to engage with content on the firm’s site as compared to brand messaging. 

Presented below in static storyboard format, each frame represents animation/movement.

Sports-themed creative

Travel-themed creative