6 key investment principles for long-term investors

1. Leverage the power of compound interest

Over time, as your investments earn interest, if you reinvest those earnings, you earn interest on your interest. This is the core idea of compound growth. Without any extra effort on your part, compounding interest and time work together to potentially increase your investment returns.

If you start saving early, you take advantage of the effects of compounding interest on your investments over a long period of time. This has the potential to increase your total returns.

How compounding interest can help increase returns

Based on an initial $10,000 investment and 7% annual growth per year*

2. Use dollar-cost averaging

Sticking to the discipline of dollar-cost averaging can help you avoid making emotional decisions based on market turbulence. With dollar-cost averaging, you invest a certain amount of money at regular intervals, regardless of what the market is doing. By always investing the same dollar amount every month or other chosen period, you naturally buy fewer shares when the market is high and more shares when the market is low.

3. Invest for the long term

It may be tempting to try and time the market — buy and sell investments based on what you believe the market is going to do in the future — but you risk losing quite a bit of money, over time. During volatility, the worst days in the market are often closely followed by some very good days. When you take money out of the market on a downturn, you may miss the subsequent upswing and recovery in prices.

Time is on the side of the investor and a buy-and-hold strategy usually produces better results in the long term.

An Ameriprise financial advisor can help you create a personalized investment plan that looks at both inflation and your long-term goals, to help you retire with more confidence.

4. Take your risk tolerance level into account

What are your goals for investing? Are you comfortable losing money if the stock market performs poorly or does any sort of investment loss make you nervous? These are the types of questions to think about and discuss with an Ameriprise financial advisor to help gauge your tolerance for risk.

Investors with more time to recoup market losses may be more comfortable taking risks. However, as you near retirement or if you’re already retired, you may want to adjust your risk tolerance to make sure your investments are consistent with your goals.

Once you’ve determined how much risk you’re willing to accept and what your investing time frame is, your Ameriprise advisor can help you allocate assets and diversify your portfolio accordingly.
 

Take the risk tolerance quiz to figure out your own risk tolerance level.

5. Benefit from diversification and strategic asset allocation

Diversification refers to the mix of investments in your portfolio, such as stocks, bonds, alternative investments and cash for the purpose of helping to mitigate risk. By including a variety of investment types, you reduce your dependence on the performance of any single investment. Think of the adage, “Don’t put all your eggs in one basket.”

Asset allocation refers to being planful about the amount you invest in each asset class. It is the nature of markets that different asset types react differently to changes in the market — while one class is performing poorly, another is likely doing better. The right asset allocation strategy will factor in your goals, risk tolerance, time horizon and tax sensitivity.

6. Review and rebalance your portfolio regularly

Over time, investments within your portfolio will grow at different paces. As a result, your diversification and asset allocation can become unbalanced. Add in any changes to your income, risk tolerance or family situation, and your investments may no longer reflect your goals. An annual review of your portfolio with your Ameriprise financial advisor will give you an opportunity to fine-tune and rebalance your portfolio to help you stay on track toward meeting your financial goals.

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These investment principles can go a long way in making your money work for you. An Ameriprise financial advisor will listen to your concerns, get to know what matters most to you and provide personalized recommendations for a diversified portfolio with solutions to help you stay on track through all types of market conditions.